Marketers used to wait for obvious signals, like a product page view, a cart add or a keyword search, before triggering ...

Nada Arnot, The Economist's EVP of marketing, on why it's steering clear of AI licensing deals and partnering with Claude on ...

You are not immune to shopaganda; AI responses are more limited than retailers would like; and FIFA is forcing ad-mandated ...

For years, MFA was a mostly web-based problem. Now, gen AI has supercharged the made-for-advertising model, and it’s ...

Thanks to mitigated tariff effects and the AI boom, WPP Media's 2025 ad spend forecast has good news for marketers.

From 2015’s ad tech gold rush to today’s cautious comeback, telcos are again testing whether they can turn subscriber data ...

Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever ...

After a prolonged will-they, won’t-they phase between Paramount Skydance and Warner Bros. Discovery, Netflix swooped in with ...

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … and happy Thanksgiving!

Broadsign may actually be building an attractive acquisition target. And one of the major cross-platform Big Tech players ...

Spencer's departure is the latest in a spate of leadership changes at The Trade Desk. And it comes at a time of tension ...

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students ...