Next year, Google will introduce 10 genre-specific skinny channel bundles that combine broadcast and cable channels into a ...

Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network. The Product Network ...

Comment sections remain an untapped source of intent-based data, says Kelly Andresen, who recently left USA Today to head up ...

Bringing programmatic ads to AI chatbots marks a shift in the business model for AI search, while traditional publishers must ...

For years, MFA was a mostly web-based problem. Now, gen AI has supercharged the made-for-advertising model, and it’s ...

Thanks to mitigated tariff effects and the AI boom, WPP Media's 2025 ad spend forecast has good news for marketers.

Nada Arnot, The Economist's EVP of marketing, on why it's steering clear of AI licensing deals and partnering with Claude on ...

Hopefully everyone feels good coming out of Thanksgiving and America’s November shopaganza, BFCM, the Cyber Five, or whatever ...

One existing open-source standard is the model context protocol (MCP), which is how AI agents connect to other applications. The second is Agents.md, which determines how best to give instructions to ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

From 2015’s ad tech gold rush to today’s cautious comeback, telcos are again testing whether they can turn subscriber data ...