CMO Alisa Gmelich explains how the cameo came about and details other ways the grocer taps into culture, including through ...

CMO Kim Storin details how the brand approaches media and measurement for a global effort centered on the intersection of ...

P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas.

Fabiola Torres details the recent extension of “Give Your Gift,” a campaign that has generated over 30 million views since ...

Advertisers on Amazon Ads can target specific Nielsen audiences and deliver ads across multiple platforms.

The organization’s “Never Chase Reality” push comes as the sport prepares for stronger interest and engagement from fans and ...

WPP Media revised its full-year revenue projections upward by over two percentage points as areas like retail media and ...

Nearly two-thirds of marketers believe advancements in artificial intelligence will reshape their role dramatically within the next two years, but many still struggle to tie the technology to results, ...

Q-tips is trying to make a bigger splash with its marketing through the introduction of jumbo-sized versions of its cotton swabs and an accompanying digital-first campaign, per details shared with ...

The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital ...

Chopard and other luxury brands are featured in the Snapchat Winter Village, a digital activation meant to mimic the ...