Australia's landmark under-16 social media ban takes effect. For many creators, this feels like a loss. But it’s also an opportunity to lead with smarter, safer strategies.

The people who will get the most out of AI are those with strong ideas and a clear sense of what great content looks like. AI can help execute those ideas.

This upcoming CMO Summit 2026 will focus on innovative strategies, emerging trends, and best practices that are shaping the ...

By Tami Iseli Last week, thousands of marketers and tech innovators converged on Sydney’s Darling Harbour for the third annual South by Southwest (SXSW) Sydney event. Part conference, part festival, ...

At a recent event, Mark Ritson and Adam Ferrier went head to head in the debate ‘Is social media the future of marketing?’ Two of the industry’s most outspoken men took to their opposing corners in ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

Australia is among the 11 global markets where Amazon Ads and Netflix will roll out a newly announced advertising partnership. The deal provides advertisers using Amazon DSP with direct access to ...

When you think of a story, what comes to mind? Maybe a romance read from last summer? Or perhaps a fairytale from your childhood? What you’ll probably realise is that your mind is filled with stories ...

Oatly has been known for its campaigns. The oat milk company puts its best copy first in a new campaign around New Zealand. The “it’s like milk, but made for humans” campaign sets out to explain that ...

ALDI has started 2023 by trying to reposition itself in the minds of consumers with the ‘Shop ALDI First’ campaign. The nationwide campaign from the supermarket chain launched with a schmaltzy TVC via ...

With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer we see in real life. Coke needed to adapt to ...