Technology brands need to look at creator marketing if they want to engage with Gen Z and younger millenials. Here are the ...

AI-generated summaries on search pages are keeping users from clicking websites, leading to clear drops in organic traffic.

AI companies in the US and China are adding shopping tools to their chat apps, hoping to turn them into all-in-one services.

Author: Chelsie Carvajal, Billo Billo’s unified creator marketing platform uses insights from extensive video ad data to help ...

The data confirms that YouTube and Facebook remain the two main social media platforms among US adults, with 84% using YouTube and 71% using Facebook. Instagram is the only other platform with use by ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Average marketing budgets have fallen to 7.7% of overall company ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Intrusive ads that disrupt consumers’ browsing experiences or shopping ...

James has a passion for how technologies influence business and has several Mobile World Congress events under his belt. James has interviewed a variety of leading figures in his career, from former ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe their personal data is routinely ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Any company looking to target Gen Z consumers (those born between 1997 ...