In a blow to broadcasters and a victory for cable, the Federal Communications Commission has reaffirmed and toughened its network and TV station ownership limits, saying that despite a proliferation ...

Paramount Global said it was taking EyeQ, its digital video advertising platform, global. The move will make it easier for multinational marketers to run campaigns across the company’s footprint, ...

YouTube TV, the fast-growing virtual multichannel video programming distributor, is expected to post a profit for the first time in 2024, according to analyst Michael Nathanson of MoffettNathanson.

AMC Networks said advertisers will be able to buy commercials programmatically on three of its linear cable networks. L’Oreal, working with its media agency Omnicom Media Group, was the first national ...

After suffering its worst ever cord-cutting quarter ever at the beginning of the year, the pay-TV sector lost another 1.629 million subscribers from April through June, a slight dip from the 1.732 ...

18.6 million homes using antennas, or 15% of the U.S. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Rabbit ears are multiplying. With ...

Following Amazon's deal with the NHL and Rogers Communications, 'Prime Monday Night Hockey' will exclusively stream in Canada all nationally regular season Monday night NHL games in English for the ...

Yahoo Advertising said it will combine connected TV and linear viewing data to more effectively plan, buy and measure television campaigns. eBay, the online auction site, is the launch partner for ...

Irwin Gotlieb, former chairman and CEO of GroupM, offered the opening keynote at the Advanced Advertising Summit. Interviewed by B+C senior content producer Jon Lafayette, Gotlieb stressed that the TV ...

Netflix named Amy Reinhard as president of advertising a month after the company’s chief financial officer declared Netflix’s nascent ad business was still in the “crawling” phase of its rollout.

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The Walt Disney Co. and Charter Communications ended the network carriage dispute that resulted ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Underscoring the growth of connected TV and over-the-top video, sell side ad platform Magnite has ...