Automation of sales operations can be a win for companies, marketers, and sales teams. It lends speed, accuracy, and efficiency to sales operations, adding to revenues and customer loyalty. Sales ...

The Great Resignation, political unrest, and inflation are just some of the challenges businesses face today. Unfortunately, CMOs find themselves in a difficult position as they attempt to adjust to ...

With so many devices on the market, getting content in front of the right audience at the right time on the right platform is both a challenge and an opportunity. Today's brands are going to great ...

Customer confidence in the car market is falling, especially in Electric Vehicles (EVs). With price cutting in a bid to boost sales & second-hand values plummeting, consumers are just not buying into ...

From fears about AI to the obsession with follower counts, many beliefs that once held now hold brands back. Social media is no longer just a marketing tool; it has become a brand's identity and voice ...

When planning an event, it's essential to map out a clear schedule. This schedule should outline what will happen, including talks, workshops, and activities. This ensures everything runs smoothly and ...

Being a Chief Marketing Officer is a challenging job in today's competitive world. CMOs have one of the lowest serving tenures in the entire C-suite. Why? According to a recent report by Statista, the ...

Brands use many automation tools to run their marketing activities. It could be a full-stack solution from a single distinct vendor or a customized stack with different solutions for specific ...

Composable content is helping CMOs adapt to changing customer requirements. As a result, many brands are adopting this modular method to gain ground, grow, and deliver value to their consumers. This ...

Brands must push beyond essential personalization and shift to hyper-personalization, using consumer data to produce nuanced, unique experiences. They need to continue responding to and adapting to ...

Macro-influencers boast large followings, typically ranging from 100,000 to several million. Their vast audience allows brands to achieve broad exposure and increased visibility. For campaigns focused ...

For B2B companies, customers are one of the biggest assets. They are the drivers of increased revenues. So, companies should have strong customer retention strategies that will drive profits. They ...