From fears about AI to the obsession with follower counts, many beliefs that once held now hold brands back. Social media is no longer just a marketing tool; it has become a brand's identity and voice ...

Automation of sales operations can be a win for companies, marketers, and sales teams. It lends speed, accuracy, and efficiency to sales operations, adding to revenues and customer loyalty. Sales ...

The Great Resignation, political unrest, and inflation are just some of the challenges businesses face today. Unfortunately, CMOs find themselves in a difficult position as they attempt to adjust to ...

When planning an event, it's essential to map out a clear schedule. This schedule should outline what will happen, including talks, workshops, and activities. This ensures everything runs smoothly and ...

With so many devices on the market, getting content in front of the right audience at the right time on the right platform is both a challenge and an opportunity. Today's brands are going to great ...

Customer confidence in the car market is falling, especially in Electric Vehicles (EVs). With price cutting in a bid to boost sales & second-hand values plummeting, consumers are just not buying into ...

Discover how native advertising can enhance brand visibility and engagement. Explore the key benefits that can elevate your marketing strategy effectively. Acing the Science of Marketing Technologies.

Macro-influencers boast large followings, typically ranging from 100,000 to several million. Their vast audience allows brands to achieve broad exposure and increased visibility. For campaigns focused ...

Composable content is helping CMOs adapt to changing customer requirements. As a result, many brands are adopting this modular method to gain ground, grow, and deliver value to their consumers. This ...

Brands use many automation tools to run their marketing activities. It could be a full-stack solution from a single distinct vendor or a customized stack with different solutions for specific ...

Customer data needs to be collected, treated, and stored carefully, since it brings its fair set of challenges. With crucial customer data scattered across emails and spreadsheets, it is possible to ...

Being a Chief Marketing Officer is a challenging job in today's competitive world. CMOs have one of the lowest serving tenures in the entire C-suite. Why? According to a recent report by Statista, the ...