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Even though small businesses and marketers are expected to collect and analyze data, many stop their analytics at the first, easiest step: Pageviews (or likes, or followers). These so-called vanity ...

In a data-driven business landscape, leaders rely heavily on analyzing company metrics to make informed decisions. However, understanding the multiple factors and points to consider when interpreting ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

Agile metrics are essential for tracking speed, efficiency and quality in software development. We all know that what gets measured gets improved. However, Agile metrics are often misunderstood, ...

Project management methodologies like Kanban and Agile have been used for years to boost team action and productivity in the workplace. But the principles aren’t limited to the office. These can be ...

Agile marketing is fast-paced in every sense of the word, designed to keep up with — and stay ahead of — the constant evolutions in digital engagement and customer needs that change minute-to-minute ...