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The new era of B2B influence: How professionals drive brand reputation
The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...
B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...
Marketing to other business owners can be somewhat of a challenge. Their needs are different from those of private consumers, so your approach should be tailored as well. Since B2B is a specialised ...
Confident Marketers are nearly four times more likely to be fully aligned with their sales teams, with 22% reporting fully ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Amir Tarighat As the B2B ...
Explore the best B2B campaigns of the year. Get the B2B Marketing Awards Winners Report 2025 for insights driving commercial ...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rob Rasko, founder and CEO at The 614 Group. Online publishers, now more than ever, ...
Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...
Have you seen the ad where Mötley Crüe drummer Tommy Lee talks about the Forrester Wave? How about that immersive virtual reality experience for tugboat drivers? And then there’s that new ...
Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...
Extraprise, a revenue optimization service provider for B2B and B2C enterprises, and Exclusive Concepts, a leading e-Commerce marketing firm, recently announced a partnership. Using Exclusive Concepts ...
It was never about leads; it has always been about the group of individuals — the buying group — that makes the purchasing decision. As marketers, we’re taught to not bury the lead. We’re taught to ...
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