Did you know that Amazon's financial strategy, which forces its sellers to lower their prices, is actually making things you ...

A marketing plan that transformed an online bookstore into a billion-dollar company. Learn about the power of Amazon's ...

If you’re a brand owner who sells your products online, then the best way to grow your business is a smart Amazon strategy. It’s difficult to succeed in e-commerce without having an Amazon presence.

Amazon and AWS did make several generative AI announcements back in mid-April, but they didn’t generate as much coverage or initial interest as could be expected. Instead of having a single ...

Amazon Games has been quiet for the past few years. So quiet you might not have even known Amazon was working on video games, especially compared with the amount of marketing Netflix’s gaming division ...

At the recent re:Invent conference, Amazon Web Services unveiled a comprehensive three-layer GenAI strategy and stack of offerings that featured the new digital assistant Q at the top of the stack. It ...

Amazon is pushing into the apparel/fashion category with vigor. They’ve launched private label brands, special Prime member benefits, and a new focus on fashion. Department stores, the traditional ...

Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Every time Eugene publishes a story, you’ll get an alert straight to your inbox! Enter your email By clicking “Sign up”, you agree to receive emails from ...