You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

New data shows how AI models are reshaping B2B brand hierarchies through rapid month-to-month shifts in unaided recall.

AI-native digital ad platform Metadata.io recently launched a new agentic ad platform that spans processes from buying to ...

Discover effective strategies that enhance B2B prospect engagement, increase response rates, and strengthen lead nurturing ...

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

AEO benchmarking gives you an objective view into what your brand is known for, how it's positioned and where it shows up—or ...

Marketers across all industries have been attempting to course-correct the over-emphasis on performance marketing this year, ...

B2B marketers are urged to ditch MQLs, stop fixating on attribution and flex their strategic muscles to resist being boxed ...

Bombora and Reddit recently announced a partnership to bring consent-driven, high-performing B2B company-level audience targeting to Reddit’s 23 billion-plus posts and comments, giving advertisers ...

Photo by Yan Krukau from Pexels B2B marketing is shifting quickly, and many teams are struggling to keep pace with how fast buyer expectations are changing. Tactics that felt strong a couple of ...