Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

Marketers across all industries have been attempting to course-correct the over-emphasis on performance marketing this year, ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

The Palawan Group of Companies has earned the Silver Award for Most Innovative B2B Campaign at the prestigious NEXT Awards ...

AI-native digital ad platform Metadata.io recently launched a new agentic ad platform that spans processes from buying to creative, running and analyzing campaigns - alongside a sponsorship with F1 ...

As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.

B2B has never looked more creative. Once the overlooked corner of marketing, it’s now producing some of the sharpest and commercially effective work in the industry. As part of The Drum’s B2B Month, ...

Learn five practical ways B2B marketers can shift from mechanical, volume-driven tactics to human-centered marketing ...

Plan smarter budgets across channels, adjust to sudden changes, and make confident choices about where and how you spend.

Marketers explain why prioritising critical thinking, learning to listen and beefing up your business acumen is the route to greater strategic influence.

B2B marketers are urged to ditch MQLs, stop fixating on attribution and flex their strategic muscles to resist being boxed ...

Snapchat: Ankit Goyle, Head of Marketing at Snap Inc., breaks down the platform’s first India-first campaign and why Gen Z ...