In 2026, the communications playbook is becoming sharper, faster and more data-dependent. Latest research shows that professional audiences are increasingly drawn to news-style content over ...

Discover strategies to overcome the “curse of knowledge” and find the ideal writing partner in the dynamic world of B2B communication. From simplifying technical jargon to fostering strong ...

Vodafone Group has appointed Text100 as its global agency to support business-to-business communications campaigns across Europe, Asia/Pacific, Africa and the US. The appointment is the outcome of a ...

Personalisation has been around a long time in the world of marketing. Indeed, since the invention of direct mail, the first-person approach has been so heavily used it has made most people entirely ...

Wendy Walker addresses the misconceptions about B2B creative work, weighs-in on the unique challenges and signals what she'll ...

The Marketing Pod takes a look at COP28 announcements and highlights how decisions made there could affect B2B businesses and sustainability communications here. The team at The Marketing Pod is ...

The traditional approach to B2B communications needs to change as a younger demographic brings different attitudes to the workplace, as more people set up their own businesses and as digital ...

The global B2B telecommunication market revenue was US$ 53.3 billion in 2021. The global B2B telecommunication market revenue is forecast to reach US$ 181.39 billion by 2030, growing at a compound ...

(MENAFN- PRovoke) SINGAPORE - Seasoned communications experts Arundhati Saha and Pauline Yoong today have newly launched INFLUENCE, a strategic B2B influencer marketing consultancy based in Singapore.