AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...
In 2026, the communications playbook is becoming sharper, faster and more data-dependent. Latest research shows that ...
The digital B2B chemical sourcing portal created by Apex Global aims to simplify the complex process of purchasing and ...
Traditional marketing automation is rules-based: send an email when a prospect downloads a white paper, retarget them after a webinar. Agentic AI goes much further. It can reconfigure strategies in ...
US retailers are throwing privacy to the wind by loading up emails with tracking pixels and links to track user activity, ...
Sasha Menon is the Managing Editor for B2B Technology Content in Asia Pacific, where she covers cybersecurity, artificial intelligence, and emerging enterprise software trends. She brings clear, ...
The Pentagon launches GenAI.mil, a secure Gemini-powered platform giving 3 million DoW personnel AI tools for automation, ...
At the 2025 CIO100 Symposium & Awards, Department of Transportation CIO Pavan Pidugu spoke with ComputerWorld’s Lucas Mearian ...
The opportunities and challenges of running a public sector car and van fleet were outlined by Network Rail’s head of road fleet, James Rooney, at a recent Fleet200 Strategy Network meeting. When ...
Edge Marketing is closing out 2025 with a look back on a year defined by smarter AI adoption, deeper strategic impact and measurable wins for clients across legal, accounting and professional services ...
"Joanne Sackett, former President of General Merchandise, who joined The NPD Group in 2005, will depart Circana at the end of the year to pursue new opportunities,” added Aitken. "We’re deeply ...
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Marketing on LinkedIn: What you need to know
Your guide to LinkedIn's tools, strategies and best practices. Updated with info about the new reserved ad format and the ...
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