Aesthetic Embassy, the agency Vinogradova founded, operates more like a consulting firm than a traditional event planner.

Not everyone will need your products or services. Learn how to pinpoint your target audience to properly identify and market ...

The order placement process is entirely based on the ONDC system. First, the customer's order is generated on the seller app, ...

Dark mode beat light in a B2B SaaS test even with lower CTR – showing how audience context and industry cues shape ...

The Precision Fermentation Market is expanding rapidly as advancements in synthetic biology, growing consumer preference for sustainable and alternative proteins, and increasing investments in ...

AI-native digital ad platform Metadata.io recently launched a new agentic ad platform that spans processes from buying to ...

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

Enterprises are stepping back from scattered digital programs and beginning to treat e-commerce as part of their core ...

AEO benchmarking gives you an objective view into what your brand is known for, how it's positioned and where it shows up—or ...

Photo by Yan Krukau from Pexels B2B marketing is shifting quickly, and many teams are struggling to keep pace with how fast buyer expectations are changing. Tactics that felt strong a couple of ...

Learn five practical ways B2B marketers can shift from mechanical, volume-driven tactics to human-centered marketing ...