Claiming events are “more important than ever”, B2B brands explain how they map their event portfolio to “every stage of the ...

B2B marketers are urged to ditch MQLs, stop fixating on attribution and flex their strategic muscles to resist being boxed ...

BULTİŞAD, the Bulgarian-Turkish Chamber of Commerce, aims to help companies strengthen their supply chains, implement more ...

Katara Cultural Village witnessed on Sunday the launch of the book B2B Brand Management - Qatar Edition, dubbed as the first ...

Find out more about Global B2B is like looking at business from the International Space Station, don't miss it.

Broadcasters and policy makers are grappling with the implications of a hybrid ecosystem where digital and linear coexist, yet operate under very different rules ...

Discover how AI is transforming PR and marketing by automating repetitive tasks, improving workflows, and freeing teams to ...

JTB announced that the tourism giant in Japan acquires Northstar Travel Group (NTG) as a 100% subsidiary. .Eijiro Yamakita, ...

Uisikju Company, which operates ‘Laundrygo’, a well-known non-face-to-face laundry app, has emerged as a ‘game changer’ in ...

A new B2B marketplace, Cellbase, has launched to streamline procurement for companies in the cultivated meat sector. The ...

This approach gave us a roadmap grounded entirely in real user intent and actual performance signals. It helped us focus our ...