B2B marketers are under constant pressure to prove performance, but it isn’t always an easy task. Many struggle to connect ...

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

LinkedIn’s new ad tools help B2B marketers boost brand awareness with premium placements, personalized messaging, and ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...

For the first time, The Drum is inviting readers to choose their number one B2B CMO of the year. The Top 100 page includes an ...

Confident Marketers are nearly four times more likely to be fully aligned with their sales teams, with 22% reporting fully ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset ...

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

B2B content has a reputation for being dry, which makes engagement a hurdle for marketers and a feeling of trust an even bigger hurdle for prospective buyers. However, videos hit eyes and ears at the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers were introduced to many new AI capabilities in 2023. From generative AI like ...

Constant advances in tech and data can speed targeting, personalization, and campaign execution. But it's not as overwhelming as it sounds. B2B marketers have always been plagued by the paradox of too ...