AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

The B2BMX 2026 sessions elevate the craft of modern B2B marketing that is equal parts high-impact learning & the exchange of ...

Looking to fast-track your way to B2B success? Check out 6sense's CMO guide which outlines the transition from MQLs to other ...

Big B2C firms can weather the loss of a few customers. But for B2B, every potential customer counts. "Coca-Cola doesn't care if it loses a few customers to a rival," said Paul Gillin of Paul Gillin ...

There was no shortage of people looking to show you how to understand and utilise social media in 2011. But the people that will have made an impact on their audience in that time will have approached ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Albert Einstein famously defined insanity as doing the same thing over and over again and ...

If you work in B2B marketing, you already know the frustration. Tons of people land on your website, a small number actually ...

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. But in that post I also alluded to the fact that there are plenty of things right. Social media tools ...

Nowhere is the discrimination against B2B marketing more apparent than in the social media space. Not one blog on The Viral Garden’s Top 25 Marketing Blogs is focused on B2B marketing, and only two ...

There's a lingering perception that the real action and innovation in marketing happens in the glitzy realm of business-to-consumer. Too often, business-to-business marketing is seen as second-fiddle ...

Blogs play important roles in B2B law firms’ marketing and business development efforts, but perhaps not the ones you think. Pick an industry, any industry. No matter which one you choose, you will ...