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AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...
Traditional marketing automation is rules-based: send an email when a prospect downloads a white paper, retarget them after a webinar. Agentic AI goes much further. It can reconfigure strategies in ...
North, AMP’s super and retirement platform, has appointed specialist independent B2B agency Green Hat to devise and drive its ...
Marketers across all industries have been attempting to course-correct the over-emphasis on performance marketing this year, ...
Discover effective strategies that enhance B2B prospect engagement, increase response rates, and strengthen lead nurturing ...
From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.
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Confident Marketers are nearly four times more likely to be fully aligned with their sales teams, with 22% reporting fully ...
Explore the best B2B campaigns of the year. Get the B2B Marketing Awards Winners Report 2025 for insights driving commercial ...
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Discover how AI is transforming PR and marketing by automating repetitive tasks, improving workflows, and freeing teams to ...