In a buyer-led world defined by AI, trust has become the driver of early buyer preference and long-term revenue.

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

Enterprises are stepping back from scattered digital programs and beginning to treat e-commerce as part of their core ...

Over $100 million deal strengthens AppDirect's position as the leading B2B commerce platform, adding connectivity and mobility to its unified lifecycle management platform of AI, software, hardware, ...

Ride-hailing giant Uber has tapped into the state-backed Open Network for Digital Commerce (ONDC) to foray into the B2B ...

The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...

The recognition reflects the multi-year strategy by ADI to modernize the customer journey and support B2B ecommerce buying ...

Uber launches B2B logistics with Uber Direct and metro ticketing in Bengaluru, enhancing delivery services and commuter convenience.

Uber Direct has tied up with Zepto and KPN Farm Fresh for grocery deliveries. Uber India also launched Bangalore Metro ...

The full value of automation is realized only when technology works in concert with the people who guide and interpret it.

CMO Kim Storin details how the brand approaches media and measurement for a global effort centered on the intersection of ...

B2B marketers are urged to ditch MQLs, stop fixating on attribution and flex their strategic muscles to resist being boxed ...