In a buyer-led world defined by AI, trust has become the driver of early buyer preference and long-term revenue.

The business-to-business (B2B) buying journey is complex. Unlike consumer purchases that typically involve one buyer and one business, B2B selling often requires companies to connect with multiple ...

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...

Enterprises are stepping back from scattered digital programs and beginning to treat e-commerce as part of their core ...

Over $100 million deal strengthens AppDirect's position as the leading B2B commerce platform, adding connectivity and mobility to its unified lifecycle management platform of AI, software, hardware, ...

Ride-hailing giant Uber has tapped into the state-backed Open Network for Digital Commerce (ONDC) to foray into the B2B ...

The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...

(MENAFN- EIN Presswire) EINPresswire/ -- B2B vendors are operating blind for 57% of the buyer journey, missing the critical window where purchase decisions are actually made, according to new research ...

Uber launches B2B logistics with Uber Direct and metro ticketing in Bengaluru, enhancing delivery services and commuter convenience.

New tech, heightened expectations, and noisy opinions are shifting B2B buying. Forrester reveals that on average, 13 people are now involved in making a purchasing decision (the range here is actually ...

Uber Direct has tied up with Zepto and KPN Farm Fresh for grocery deliveries. Uber India also launched Bangalore Metro ...