AEO benchmarking gives you an objective view into what your brand is known for, how it's positioned and where it shows up—or ...

ZoomInfo reports a generational shift in B2B sales as Millennials prefer digital experiences, rejecting traditional sales ...

AI-powered businesses are closing deals faster than ever, while many companies still struggle to qualify leads and rely on ...

Find out more about Global B2B is like looking at business from the International Space Station, don't miss it.

Marketers explain why prioritising critical thinking, learning to listen and beefing up your business acumen is the route to greater strategic influence.

B2B marketers are urged to ditch MQLs, stop fixating on attribution and flex their strategic muscles to resist being boxed ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

Lyu Jae-cheol appointed as new CEO to strengthen fundamental competitiveness of core businesses.imageLG Electronics (LG) recently announced that Lyu Jae-cheol will assume the role of chief executive ...

In today’s competitive B2B landscape, building the right software stack is essential for driving sustainable growth. During this engaging ...

Uisikju Company, which operates the well-known non-face-to-face laundry app ‘Laundrygo’, has emerged as a ‘game changer’ in the B2B laundry market. This is the first time Laundrygo has publicly ...

Photo by Yan Krukau from Pexels B2B marketing is shifting quickly, and many teams are struggling to keep pace with how fast buyer expectations are changing. Tactics that felt strong a couple of ...

At James Hardie, where Truong served as CEO from 2018 to 2021, he transformed a business-to-business building materials supplier into a consumer-focused brand. The company's market capitalization grew ...