ZoomInfo reports a generational shift in B2B sales as Millennials prefer digital experiences, rejecting traditional sales ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The increased consumer demand for high-speed connectivity has prompted unprecedented growth ...

The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

Marketers across all industries have been attempting to course-correct the over-emphasis on performance marketing this year, ...

The world of B2B selling is changing all the time. There are new developments altering the landscape, and you have to keep up with them if you want to succeed. The big trend in B2B marketing is ...

As we near year three of the pandemic, a lot of experts are speculating about when (or whether) business will return to “normal.” Will we go back to in-person selling? Are trade shows a thing of the ...

If you work in B2B marketing, you already know the frustration. Tons of people land on your website, a small number actually ...

B2B sales teams ran into the mack truck of the pandemic economy. Amidst the adversity, lessons on the digital future of B2B sales are emerging. But how do you sell when budgets are frozen? Bring on an ...

Social selling is a modern approach to sales where businesses and sales professionals leverage social media platforms to identify prospects, build relationships, and drive sales. It moves away from ...

B2B marketers who integrate paid, earned, owned, & shared media as a connected strategy can increase the business impact of ...

Opinions expressed by Entrepreneur contributors are their own. B2B sales can be incredibly rewarding and lucrative — if you know what you’re doing. Unfortunately, most salespeople in this field make ...

AI-native digital ad platform Metadata.io recently launched a new agentic ad platform that spans processes from buying to ...