Social media campaigns – the leveraging of online platforms for strategic purposes – represent an increasingly important part of many organisations that are, or want to engage in direct contact with ...

Many B2B wholesalers and manufacturers inaccurately assume that social media is mainly for companies that need to engage directly with end consumers, but it definitely has a place in B2B marketing as ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

LinkedIn has published a new guide to effective B2B branding, which includes notes on the importance of maintaining a presence in the right spaces, and ensuring that your business is easily accessible ...

Social media has been a critical part of the savvy digital marketer’s playbook for years. Embracing newer platforms like TikTok and leveraging the latest social media tools and technologies are no ...

Public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. Especially because there are 4.8 billion social media users worldwide.

Thankfully, the B2B voices decrying social media as an irrelevant passing fad have grown so quiet as to be largely non-existent these days. The initial battle was won, and brands from pretty much ...

Nat Lennox is the Vice President of Marketing & Brand at Sift, a venture-backed startup accelerating the next generation of machines. With 90% of B2B marketers using social media to elevate their ...

Measuring the progress and success of marketing initiatives requires tracking and analyzing the right metrics. For content marketing, these are meaningful datapoints that should be informed by the ...

LONDON, April 23, 2025 /PRNewswire/ -- Oktopost, the leading B2B social media management, employee advocacy, marketing intelligence, and social listening platform, announced today the launch of it's ...