What are the latest successful ways for B2B brands to connect and nurture leads with their audiences on social media? Those crafting B2B social media marketing programs should consider employee ...

Finding the right digital community to bolster your business used to be a simple task. Now the onus is on B2B marketers to get social media right. Finding the right digital community to bolster your ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! "98% of B2B content I run across is very boring. It's all made up of clichés and facts, and it's tiresome," admits Brooke Sellas, ...

Nat Lennox is the Vice President of Marketing & Brand at Sift, a venture-backed startup accelerating the next generation of machines. With 90% of B2B marketers using social media to elevate their ...

As you may have observed, society has gone through one of the largest changes that it has seen in over 100 years. One small virus known as the coronavirus caused Covid-19. And this has changed society ...

Public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. Especially because there are 4.8 billion social media users worldwide.

A new report from Oktopost reveals new trends driving the future of B2B social media strategies. By analyzing thousands of social media posts, the company has distilled actionable insights to help ...

Corporate social networking … channel communities … enterprise social software applications — the business of business has entered the Web 2.0 world, and there’s no going back. Part 1 of this ...

The biggest lesson I’ve learned about working with social media algorithms is that you can’t chase the system; you have to ...

There used to be a debate about whether social media was relevant in B2B. Just four years ago, less than one quarter (23%) of B2B marketers described it as ‘highly relevant’ to their brand (source: ...

This B2B social media marketing strategy template makes it easy for you to draw up your game plan, from objective setting through to reporting. Getting value from social media as a marketing channel ...

With the pandemic forcing people online, social media use exploded, for obvious reasons. And with that, the opportunity to reach audiences and push messaging. More brand-oriented platforms such as ...