What are the latest successful ways for B2B brands to connect and nurture leads with their audiences on social media? Those crafting B2B social media marketing programs should consider employee ...

Finding the right digital community to bolster your business used to be a simple task. Now the onus is on B2B marketers to get social media right. Finding the right digital community to bolster your ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! "98% of B2B content I run across is very boring. It's all made up of clichés and facts, and it's tiresome," admits Brooke Sellas, ...

Nat Lennox is the Vice President of Marketing & Brand at Sift, a venture-backed startup accelerating the next generation of machines. With 90% of B2B marketers using social media to elevate their ...

As you may have observed, society has gone through one of the largest changes that it has seen in over 100 years. One small virus known as the coronavirus caused Covid-19. And this has changed society ...

Public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. Especially because there are 4.8 billion social media users worldwide.

With the pandemic forcing people online, social media use exploded, for obvious reasons. And with that, the opportunity to reach audiences and push messaging. More brand-oriented platforms such as ...

Social media is rapidly becoming a proven, comfortable channel for most B2C businesses. Consumers are used to organisations being present in their personal social media sphere and view it as a useful, ...

The biggest lesson I’ve learned about working with social media algorithms is that you can’t chase the system; you have to ...

Corporate social networking … channel communities … enterprise social software applications — the business of business has entered the Web 2.0 world, and there’s no going back. Part 1 of this ...

Andy Detweiler and a friend were tired of what he called “antiquated” techniques for social content marketing. “We recognize the value of content but we don’t have $10,000 a month, $5,000 a month, or ...

Thankfully, the B2B voices decrying social media as an irrelevant passing fad have grown so quiet as to be largely non-existent these days. The initial battle was won, and brands from pretty much ...