Aditya Madiraju went from a high-paying finance job to walking in Paris Fashion Week and filming beauty content for his 5 ...

Discover an easy everyday makeup routine perfect for both day and night! Watch as our host, with long, dark, wavy hair, ...

One of the most timeless beauty combos is a bold ruby lip balanced with a clean, simple eye. It’s classic, elegant and ...

I’m excited to show you how I apply my favorite press-on nails for a flawless, salon-style manicure right at home! In this ...

ULTA, EL and NUS tap digital innovation, wellness shifts and curated assortments to capture beauty's expanding long-term ...

An exploration of how effortless beauty became an exhausting standard, masking the real labor behind looking polished.

The idea of a self-focused beauty era is undeniably appealing, especially in a climate that seems fixed on optimising our ...

As the festive calendar fills up, so does the beauty to-do list. To make sure you’re looking your best – both on and off the ...

Juliet Howes, Influencer Marketing Director at SAMY, reveals how savvy brands are shattering the beauty and fashion stereotype by successfully deploying influencer marketing in unexpected categories ...

It’s 2025, and a lot of beauty trends are there, so you have different fun new looks to try. So if you are eager to know about what’s popular this year, you can choose a makeup look of your choice ...

This year's controversy exposed outdated attitudes towards women – but also gave contestants and organisers a chance to show ...

Our beauty team rounded up the best Black Friday and Cyber Monday deals on our favorite products. Here are the best hair-care, skin-care, and makeup products on sale now.