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As AI becomes core to life sciences marketing, audience intelligence is evolving — quickly. This conversation unpacks what’s working, what’s being overlooked and what’s next for HCP and patient ...

Explore how India's top B-schools are prioritizing storytelling to equip future leaders with essential communication skills.

From unclear next steps to impersonal systems and delayed follow-ups, friction points—big or small—can quickly erode a buyer's trust and derail a purchase.

Success in peaks comes from doing the right things, brilliantly and consistently. Those who start making small, smart moves ...

A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.

New GM appointments, expansion plans and awards season; here’s what to watch out for. Big stories in Saudi this week: Growth strategies, signings and leadership moves. appointments, hotel, hotel news, ...

AI-native digital ad platform Metadata.io recently launched a new agentic ad platform that spans processes from buying to creative, running and analyzing campaigns - alongside a sponsorship with F1 ...

Here's the modern framework that helps every location rank, attract more customers and reduce marketing costs.

In 1978, Charles Kindleberger published Manias, Panics, and Crashes, an instant classic history of investment booms and subsequent busts. Such booms can be divided between ...

Addiction specialists, treatment programs and 12-step recovery groups tell WBUR they’re seeing a rise in young adults — ...

A final sweep of 60 years of evidence reveals durable truths about how development succeeds and fails.