Lululemon CEO Calvin McDonald will depart in early 2025 as the brand faces fierce competition and slowing US sales. Here's ...

A points program that exists primarily to discount purchases is not a loyalty program. It is a slow-motion surrender of ...

Brand owners face a changing landscape at the U.S. federal registration level as the U.S. Patent and Trademark Office (“USPTO ...

Volkswagen is rethinking its EV strategy as slowing demand and charging concerns push the brand to consider range-extended ...

Discover why National Beverage Corp.'s quality-focused strategy ensures stability. Click for why this limits FIZZ growth, with key risks prompting a Hold rating.

MIPS has acquired all shares of body and head impact protection brand Koroyd for 40 million euros ($46.9 million). Based in ...

Ron DiCerbo of McAndrews, Held & Malloy, Ltd. discusses how brand owners can use Schedule A litigation to efficiently combat ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate ...

Perfection is overrated, especially on social media. Your average TikTok user knows this, but even now it seems like brands ...

Univeristy rebrands can succeed or fail, and the difference often comes down to whether leaders treat the brand as a cosmetic ...

While 2025 might go in the history books as perhaps one of the best years for venture capital (VC) firms, they did see a lot ...

As the Pac-12 prepares to relaunch next summer, conference leaders, university presidents and media partners described a rare ...