Virtual reality’s immersive environment is where startup marketing is headed, and early adopters will be the ones who profit. Startups can transform their marketing strategies and audience engagement ...

Extended reality is bringing immersive, personalized workout experiences to the fitness industry. Leaders at four fitness brands told BI their extended-reality services helped them reach new users.

VR concerts have emerged as a creative outlet for artists such as Travis Scott and Teflon Sega. Companies like Meta, AmazeVR, and Wave are leaning into the tech, creating hyperrealistic VR ...

Legacy brands in India—some over a century old—are thriving today by embracing innovation. Technologies like Artificial Intelligence (AI), Generative AI, Augmented Reality (AR), Virtual Reality (VR) ...

Virtual reality can transport people, through headsets and joysticks, into immersive, imaginary worlds where they can explore alien planets, battle zombies, or even play minigolf. But Yale ...

When I first started teaching online nearly 20 years ago, everything was done through Outlook. No learning management system. No Zoom. No interactive tools. If you wanted to make something visual, you ...

“Hello, I am here to help you calm down. Here you are completely safe. Nothing bad can or will happen to you.” The voice emanates from nowhere in particular. Birds chirp and butterflies flitter at the ...

Giving autistic people the opportunity to experience a major sporting event in a safe environment is the latest project in IT supplier CGI’s virtual reality (VR) operation. The supplier’s pro bono ...

In December, the Society for Simulation in Healthcare accredited George Mason University’s Lab for Immersive Technologies and Simulation, an innovative new program designed to bring a new dimension to ...