The Super Bowl commercial rush has reached the exciting point where rumors become releases, with multiple brands announcing plans to air spots during the Big Game on February 8, 2026. That ...

Hellmann’s Mayonnaise will return to the Super Bowl for a sixth consecutive year with a 30-second spot handled by agency VML.

Glad teamed up with Oscar the Grouch for a fun new commercial that brings back its classic "Don't Get Mad. Get Glad." slogan.

The automaker's 'Memory Lane' ad campaign hallmarks the pit stops and pitfalls of family travel during the holidays to tug at ...

Registration is now open! What is Ad Meter? USA TODAY created Ad Meter in 1989 to gauge consumers' ...

Every time I watch my favorite TV show, I have to sit through commercial breaks. And I don't mind. If you subscribe to more than one service's premium ad-free tier, the costs add up quickly. To go ...

On the eve of Super Bowl 59, the Philadelphia Eagles and Kansas City Chiefs weren't the only ones dreaming of touchdowns. Brands and advertisers with millions riding on the success of commercials to ...

What worked? What didn't? We're sizing up all the ads from the Super Bowl here, from PuppyMonkeyBaby to the Seal seal Ben Affleck, Dunkin’ Obsessive and Oblivious Bostonian is one of the best ...

Nowadays, everyone knows you can tack on a solid half hour to any movie runtime whenever you go to the theater. If a movie says it will start at 7 pm, we know there will be at least half an hour of ...

Has video killed the Super Bowl ad? If ever there were a Super Bowl that needed a bunch of surprising, cool and smartly written commercials, it was Super Bowl LIX. As Philadelphia systematically ...

GEICO's latest online insurance ads have no gecko but are "unskippable." — -- Insurance company GEICO has released another ad campaign to make its commercials irresistibly "unskippable." The ...