Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

A powerful marketing plan is essential for the success of any company or brand. Without it, no marketing strategy is complete—or viable. And what is a marketing plan? It's "a comprehensive document or ...

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

The Port Authority of Eastlake is partnering with Northern Career Institute – Willoughby on a marketing project, intended to move the Port Authority in a new direction. According to Faith ...

PepsiCo plans to cut prices and eliminate some of its products under a deal with an activist investor announced Monday.

After Krajnyak made the first contact, the project hit the ground running, Andrews said, noting that Northern Career ...

Channel 4 has appointed former Deliveroo global brand director Lisa Nash as its new director of brand and content marketing.

Tricks that make AI chatbots work harder for you, helping you get faster, cleaner, and more accurate outcomes without adding extra complexity.

From GPT to Claude to Gemini, model names change fast, but use cases matter more. Here's how I choose the best model for the ...

Explore the intricacies of crafting a small business financial plan, from setting clear objectives and forecasting revenue to ...

In 1993, Mike Lawson, an aerospace entrepreneur based in Roswell, Georgia, unveiled his vision for a brave new future of advertising: space billboards. This wasn’t a half-baked ...