Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

In recent years, forward-looking firms have added a powerful tool to their strategic planning: the go-to-market (GTM) plan.

From GPT to Claude to Gemini, model names change fast, but use cases matter more. Here's how I choose the best model for the ...

That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

After Krajnyak made the first contact, the project hit the ground running, Andrews said, noting that Northern Career ...

Jasper AI is a content and marketing assistant designed for teams. Discover its features, pricing, who should use it, and how to stay safe.

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...

The Port Authority of Eastlake is partnering with Northern Career Institute – Willoughby on a marketing project, intended to move the Port Authority in a new direction. According to Faith ...

Think big, not incremental. Focusing solely on the short term could come at the expense of long-term success. Integrate external trends strategically. Have a clear plan before you experiment with ...