It’s hardly surprising that marketers know, love and live by value propositions. After all, creating and disseminating value propositions is one of marketing’s most important activities. Of course, a ...

Searching for a job is a full-time role in and of itself. The process requires more than just a polished résumé and a well-rehearsed interview pitch. Employers want to know what makes you unique—what ...

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Learn the steps to craft a compelling value proposition, essential for marketing. Understand differences between a value proposition and a mission statement. Study examples like iPhone and Amazon ...

In these difficult times, we’ve made a number of our coronavirus articles free for all readers. To get all of HBR’s content delivered to your inbox, sign up for the Daily Alert newsletter. A Greek ...