As the industrial sector undergoes rapid digital transformation, conveyor systems - once regarded as passive infrastructure - ...

The ability to manage, scale, and accelerate an entire data science discipline increasingly separates successful organizations from those falling victim to hype and disillusionment. While data ...

Journal of Consumer Research, Vol. 31, No. 1 (June 2004), pp. 209-219 (11 pages) In recent years, a number of studies have used the material values scale (MVS) developed by Richins and Dawson (1992) ...

ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

At its second annual Tech & Data Showcase on March 3, Disney Advertising laid out an ambitious plan that spans its portfolio and capabilities and aims to address advertiser concerns as the measurement ...