Let’s define “Data Strategy” as the method for effectively using objective facts to make better decisions. In reality, it’s less about the data than it is about the insights derived from that data.

In an era where data is the new currency, establishing the right data foundation and strategy is not just a technological upgrade but a business imperative. A recent study conducted by Arcadia and ...

Rajiv Jain is a Field CIO/CTO for the Financial Services Vertical at CDW. Financial services organizations are built around their data. They must be able to quickly access, analyze and use the data ...

A version of this article appeared in the Autumn 2019 issue of strategy+business. The entire ethos of the Spanish hotel chain Ilunion is built on innovation, and its most powerful tool for solving ...

Selling products that meet the demands of key target markets help generate business sales. Development isn't a haphazard process. Businesses must use product development strategies based on research ...

Navigate the evolving landscape of user privacy laws and discover creative, ethical strategies to harness valuable customer information for your marketing success. We have to get more creative on how ...

Learn how companies can adapt in a cookieless marketing environment through strategies like data clean rooms and data enrichment. The end of third-party cookies has introduced a different landscape ...

Data governance defines the policies data management acts on. Learn more about data governance and data management and how they work together to develop business insights. Image: Gorodenkoff/Adobe ...

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