Dara Michelle has been named executive vp and head of marketing at Def Jam Recordings, the label announced today. By Chris Eggertsen Dara Michelle has been named executive vp and head of marketing at ...

Marisa Lauro-Norris, a 15-year veteran of Def Jam Recordings and its parent company, Universal Music, has been promoted to senior vice president of international marketing, it was announced today by ...

Lena Franklin has been named vice president of marketing, Def Jam Recordings, it was announced Thursday by Jeff Harleston, interim chairman & CEO. She came to the label in June after five years at ...

The Island Def Jam Music Group today announced that Akinah Rahmaan has been named Vice President of Marketing. In her new position, Rahmaan will be responsible for directing marketing campaigns for… ...

Def Jam Recordings' Senior Director of Marketing & Development, Rob Caiaffa, has just been promoted to Vice President of Marketing. Earlier today Chris Atlas, Def Jam's Executive Vice President of ...

When was the last time you read a marketing textbook? It might not seem like a high priority, given the daily demands of life, work and a raging global pandemic. It is a worthwhile exercise, though. I ...

Sometimes the best thing a record label can do is to step back and let the artist do their thing. It’s an approach that’s paid off bigtime with this week’s No. 1 album on the Billboard 200, “Everybody ...

Are you a print subscriber? Activate your account. 10 hours 30 min ago By Tim Nudd - 15 hours 27 min ago By Tyler Bishop - 16 hours 25 min ago By Erika Wheless - 18 hours 44 min ago By Parker Herren - ...

Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities and problems; generate, ...

For the last two decades of the 20th century, management consultants asked: “Is Sales truly necessary?” The most common answer was a variation of: “Maybe, but not for long!” For example, in 1992 Peter ...

Marisa Lauro-Norris, a 15-year veteran of Def Jam Recordings and its parent company, Universal Music, has been promoted to senior vice president of international marketing, it was announced today by ...