In the early 2000s, that shift was search. Brands that mastered SEO early captured top-of-funnel visibility and market share while others played catch-up. A decade later, the shift was mobile.

Once defined by woollen wear, cold creams and family rituals, winter advertising in India now spans micro-climates, hybrid wardrobes, digital discovery and personalised narratives. Creative and ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

As brands double down on experiential, BTL’s metrics, credibility and attribution struggle to keep pace. Can AI, identity ...

The arguments for running an in-house pitch are compelling. It allows for tighter control over the brief, quicker alignment ...

AI’s output is only as good as its input. If you want your productivity to reach new levels, focus on crafting prompts that are clear, specific and intentional. Define what you need. Don’t accept the ...

This old-school Ritz snack is still around, though it's perhaps best recalled as a treasured school lunch snack in the ...

The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...

With vanity metrics becoming obsolete, marketers say the focus now is on clarity, relevance and emotional resonance over ...

The company's latest funding announcement caps off a year of tailwinds that propelled growth for home equity investment platforms and related lending products.