After a year emphasising social-first content and creator effectiveness, we assess the key trends for influencer and social ...

Silverback Digital Marketing has announced a new series of methodological updates to its mobile app development framework, reflecting the ongoing evolution of mobile environments and the increasing ...

This major shift in allocating marketing investment is in the B2C (business to consumer) market segments - with our ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

In the early 2000s, that shift was search. Brands that mastered SEO early captured top-of-funnel visibility and market share while others played catch-up. A decade later, the shift was mobile.

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

San Francisco has filed the first government-led lawsuit against ultra-processed food manufacturers in the US, an issue with ...

Use of the phrase "rage bait" has tripled in the past 12 months alone. It's the perfect sentiment to describe our current digital landscape.

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...