The full value of automation is realized only when technology works in concert with the people who guide and interpret it.

The transparency imperative has accelerated faster than most executives anticipated. With the EU AI Act now in force and ...

AI has become a central part of how marketing teams work, but the results often fall short. Models can generate content at scale and summarize information in seconds, yet the outputs are not always ...

Switching costs are zero. Expectations are high. Learn the strategies that stop churn and keep customers engaged for the long ...

There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

Dubai, UAE of course, in a city where fashion can reveal culture and character, the contemporary Emirati woman is challenging ...

A GameStop customer in Texas got over $30,000 for a rare Pokémon card in the company’s biggest trade-in deal ever. The ...

You see them every day on your commute, parked at the grocery store, and racing past on the highway. Car logos are so ...

Brands in the marijuana space play by unfair rules. But cannabis brands can win at advertising despite restrictions.

Video communications platform Zoom (NASDAQ:ZM) reported Q3 CY2025 results beating Wall Street’s revenue expectations, with sales up 4.4% year on year to $1.23 billion. The company expects next quarter ...

When every corporate misstep goes viral, the science of customer trust may be retail’s ultimate operational risk – and its biggest opportunity.

As part of a series of interviews in partnership with Indegene focusing on the customer experience in pharma, AstraZeneca’s global consumer marketing director Melissa Fellner tells Paul Tunnah how the ...