As consumer behaviors shift and digital touchpoints multiply, the once-reliable linear marketing funnel is giving way to a ...

Artificially locking customers in may feel profitable today, but it’s a fragile bond in the face of shifting economic needs ...

Threat circuitry overrides rational intention When giving feedback, you may anticipate the discomfort activation (for you or them) of the amygdala-sympathetic system. This can lead to avoidance. At ...