A well-structured and analytics-driven model has the power to transform creators from being experimental spenders into ...

As brands double down on experiential, BTL’s metrics, credibility and attribution struggle to keep pace. Can AI, identity ...

Despite this, most go-to-market models remain enterprise-centric and underserve SMBs. Traditional sales methods rely on ...

B creator media spend, but 39% can’t track ROI. The infrastructure gap holding back the fastest-growing channel in marketing ...

The future is not about guessing who might want your product, but about predicting and connecting with them at the perfect ...

PRESSADVANTAGE – Rocket CRM has announced an expanded focus on its marketing automation system, highlighting the increasing importance of streamlined communication, structured customer engagement, and ...

Kapoor brings over a decade of experience from leading media agencies, having worked on integrated marketing for major brands ...

Digital Brands Group, Inc. (NASDAQ:DBGI) (the 'Company,” 'Digital Brands Group” or 'DBG”) today announced a new partnership with Aha (formerly HeadAI), an AI-powered influencer marketing platform with ...

More than 100 D2C brands reportedly deploy upwards of ₹20 crore annually through internal creator teams, bypassing agency-led ...

Here's the modern framework that helps every location rank, attract more customers and reduce marketing costs.

Leverage fan behavior data across 13 sports and 100 brands for enhanced sponsorship activation. Key insights cover TV viewership, social media, product preferences, and demographics, serving agencies, ...

From whimsical AI avatars to plushie-powered brand love, 2025 proved that the fight for attention online has never been ...