Think of Key Performance Indicators, or KPIs, as your report card for digital marketing. They’re the specific numbers that ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

There are thousands of potential digital marketing strategies out there. But in the 11 years I’ve spent running my own marketing agency and consulting for various businesses, I’ve learned that there ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

There have been two massive shifts that have impacted the crude oil and natural gas industry. The rising demand for clean energy supply. The transition to an entirely digital world. Interestingly, it ...

Opinions expressed by Entrepreneur contributors are their own. In life, change is the only constant thing. Some changes happen naturally as things evolve. In some cases, extraordinary intervening ...

Become more marketable as an employee and candidate with our digital marketing courses and certificate. Today's marketers must think strategically and consider consumer trends, digital versus ...