More than 100 D2C brands reportedly deploy upwards of ₹20 crore annually through internal creator teams, bypassing agency-led ...

Avalere Health has hired Sarah Hall as president of U.S. marketing, tapping the direct-to-consumer expert to lead its team ...

Digital Brands Group, Inc. (NASDAQ:DBGI) (the “Company,” “Digital Brands Group” or “DBG”) today announced a new partnership ...

"Google is our only marketing channel, and MAI played a key role in delivering 110% year-over-year revenue growth over Black Friday," said Mike Bires, CEO of NutritionFaktory. "They've been able to ...

Overseeing a farm is no longer just about chores in the fields and barns. Direct-to-consumer marketing is changing the game, ...

The latest untitled letter from the FDA’s Office of Prescription Drug Promotion zeroes in on a patient testimonial video about Daiichi Sankyo’s tenosynovial giant cell tumor (TGCT) treatment, Turalio.

While pharmaceutical companies face some of the most stringent product marketing requirements in the US, the regulatory ...

Oolie is launching a direct-to-consumer platform at ooliefoods.com, giving consumers a chance to stock their fridges with its ...

Marketing leader Sarah Hall joins Avalere Health after serving in senior positions at IPG Health, bringing with her a legacy ...

Traditional retention tactics—discounts or loyalty points—deliver diminishing returns. Content compounds. A how-to video ...

New research highlights creator-driven commerce, omnichannel acceleration, CPL inflation, conversion benchmarks, circular retail expansion, and the emerging interface between paid media data and ...

A 'Real Housewives' divorce bombshell was revealed by an insider, who shared the truth about a beloved TV couple.