Yahoo’s web analytics service, originally IndexTools until Yahoo took them over in 2008, is battling it out with Google in the web analytics ring. And despite their hold on the analytics world, ...

If you’re considering using an analytics platform other than, or in addition to, Google Analytics, it can be a bit difficult to determine what the best alternative will be. Search Engine Land compiled ...

Web analytics providers that offer predictive analytics, support for mobile applications, reach of partner programs and the ability to support customer implementation rank among the best, according to ...

Implementing a Web Analytics Solution for your site can be fraught with all kinds of peril, but knowing what you’re in for goes a long way toward avoiding the biggest headaches, asPart 1 of this ...

SAN JOSE, Calif., April 6 — ZL Technologies, Inc. (ZL) today announced the availability of its new analytics product, ZL Enterprise Analytics (ZL EA), which introduces powerful analytics functionality ...

How a company uses data is critical to its competitive advantage. With the business landscape predicted to continue its ever-faster transformation, organizations are investing in analytics solutions ...

This article is more than 7 years old. Driving greater process and cost efficiencies (60%), strategy and change (57%) and monitoring and improving financial performance (52%) are the top three ways ...

These and many other fascinating insights are from MicroStrategy’s latest research study, 2018 Global State of Enterprise Analytics Report. You can download a copy ...

eSpeaks host Corey Noles sits down with Qualcomm's Craig Tellalian to explore a workplace computing transformation: the rise of AI-ready PCs. Matt Hillary, VP of Security and CISO at Drata, details ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now A director of data analytics is responsible ...

Implementing a tag-based Web analytics solution is rarely the slam-dunk that vendors imply. Depending on how your site is structured and how dynamic your content is, tagging can range from fairly ...

94% of enterprises say data and analytics are important to their business growth and digital transformation. 65% of global enterprises plan to increase their analytics spending in 2020. 58% of ...