Abstract: The convergence of consumer electronics and sports has revolutionized how physical activities are monitored and analyzed. Devices such as smartwatches and fitness trackers collect extensive ...

Objective: Utilizing the S-O-R model as a guide, this research delved into how celebrity characteristics and media content characteristics impact women’s behavioral intentions. The study zeroed in on ...

I used to be the girl who would do anything to get out of gym class—doctor’s note included. I didn’t grow up athletic, and the idea of exercising in front of other people made me anxious. Fitness just ...