When Outdoor Research got its fall campaign ready, it wanted to find a way to market the brand that wasn’t as serious as many of its competitors in the world of technical outdoor gear, but not ...

What is Vice President Kamala Harris’ policy platform? The internet has some suggestions. A new meme has social media users floating whimsical, fake campaign promises from Harris that would satisfy ...

Creating a viral-worthy video campaign is easier said than done. It requires knowledge of customer problems, but also awareness around what would be funny in the context of those problems (without ...

BBDO’s global chief executive is proving to be dead serious in his desire to bring back more funny stuff in creative advertising work. First making his case for the effectiveness of humour at Cannes ...

This post is for the growing number of marketing executives out there who are faced with launching marketing initiatives in the social media space including video, Facebook, YouTube Twitter, contests, ...

Presidential campaigns are as much about spectacle and showmanship as they are about actual policies—possibly even more so. Long before social media turned elections across the globe into a 24-7 media ...

Running for a position at your students' union is a competitive business, so it's always good to find a way to stand out from the competition. SEE ALSO: Sorority spares no expense in its recruitment ...

WASHINGTON — Treasury Secretary Steven Mnuchin dismissed President Trump’s stump speech personal attacks as merely “funny” campaign cracks. At a rally in Pennsylvania Saturday night, Trump unleashed a ...

The electorate wants a presidential candidate with a plan, but this may not have been what the voters in the 1852 election had in mind. As antagonizing and borderline violent as it may sound today, ...