In this video, we discuss EA's CEO Andrew Wilson addressing in-game ads and their implications for free-to-play games. The ...

"Ultimately, what matters is your own interpretation of the ending and of the story," Expedition 33 creative director ...

Three-time Oscar-winning director Guillermo del Toro has revealed some of his favorite video games, including BioShock, Death ...

FIFA’s solution to the real problem of the summer heat at next year’s World Cup is a deliberate over-correction, designed to ...

Programmatic in-console advertising is set to be a key opportunity in 2026. adWMG connects console and mobile ecosystems, ...

The growth of women's sports is often discussed in terms of the Q-rating of its transcendent personalities (i.e., WNBA stars ...

Check out our predictions for the 2025 Game Awards winners, featuring categories such as game of the year, best narrative, ...

If you’ve ever laughed at a perfectly timed Snapchat-filter face on the jumbotron, felt goosebumps during Al Murdoch’s ...

PlayStation has just dropped an overview trailer for what's coming to PS5 in 2026, and while we certainly wouldn't normally ...

Hellmann's Mayonnaise is returning to football's biggest stage for the sixth consecutive year with a new :30 commercial, ...

USA TODAY has launched PLAY, a digital hub that brings together puzzles, crosswords, games, horoscopes and classic comics.

The best way to get eyes on any product is through ads, and the video game industry is no different. While everything is mass-produced now and instantly accessible, there have been times in video game ...