There’s been no official announcement of a court-mandated remedy to Google’s anticompetitive practices. But Judge Leonie Brinkema’s decision centered on Google’s efforts to advantage itself in the SSP ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

In this article, learn how to create B2B Google Ads campaigns that nurture & convert customers in the sales funnel. In a world of multi-channel marketing for B2B, narrowing down a specific space where ...

Ad headlines are one of the foundational building blocks of your campaign. These tiny bits of text create a first impression for your target customer, and play a real role in convincing them to click ...